In a recent post, I wrote about backing up files before traveling. A fresh string of events prompts me to write about the need to have alternatives ready to ensure there are no hiccups in your social media feed.
Let’s say you use a third party social media application like HootSuite to manage, automate and analyze your social media marketing feed — and one day Twitter decides to block all posts that are fed through the HootSuite application. How would you safeguard the dissemination of your own brand message? I’m not picking on HootSuite; in fact, I use it and like it. However, there are factors beyond its control that may make it necessary for you to someday switch to another application, either permanently or temporarily. Someday Twitter, Facebook, LinkedIn, or Google might decide pull the plug on a third party application — and leave your marketing message in limbo.
As technology options are known to rapidly change, here are a few current alternative third party social media applications that you may want to become familiar with, in the event you need jump ship quickly from your current provider:
HootSuite: Until now, HootSuite has been my preferred provider. It connects seamlessly to Twitter, Facebook, LinkedIn, Google+ and other social media feeds. There is a free version, but the extra value added services in the professional version are worth exploring if you use it often and feed several accounts.
Social Oomph: SimilartoHootSuite, there is a free and paid version of Social Oomph. For me, the glaring difference is that HootSuite also offers a mobile application, making it easy to edit, add or delete posts on the fly.
Buffer: According to its website, Buffer is the easiest way to share the great links, pictures and videos you find to Twitter, Facebook and LinkedIn. With the free version, you can schedule up to 10 posts per day over two accounts. If you need more, there is a paid upgrade available.
TweetDeck: Acquired by Twitter, you probably won’t have to worry about TweetDeck being blocked. However, it now only feeds to Twitter, so you’d have to find an alternative for Facebook, LinkedIn, Google+, etc.
It’s a good idea to be sure you or your staff become familiar with more than one social media feed application, to ensure your systems run smoothly when technology doesn’t.
What applications do you prefer for getting out your marketing message?
Sonia Schenker has more than 25 years’ experience as an administrative assistant and executive office support professional, specializing in transforming chaos to cadence by assisting new and experienced entrepreneurs identify and implement timely, effective and necessary tasks that become the support structure of their profitability.
She founded Your Job My Office Virtual Assistance in 2009. Sonia is a life-learner and recent college graduate (with honors), having majored in business management. A native of Brooklyn, NY, Sonia lives in the northeastern U.S. with her husband and son. SoniaSchenker.com @YourJobMyOffice, @SoniaSchenker
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